When it comes to selling your property, you are in direct competition with the other homes on the market, so you must think outside the box in order to get your home sold! Below is a list of ideas that if you haven’t already considered, you certainly should NOW.
People love to receive items for “FREE” and what better way to draw interest to your property than to offer a little extra something special. What this is depends on the type of clientele that you are trying to attract and the type of property you are marketing. For example, if you live on or near a golf course, you may offer a complimentary country club membership. If you are in the type of place (hello Southern California and South Florida), where the sun shines and you have image conscious consumers, you may wish to throw in a convertible or a fancy sports car. Yes, you will have to weigh the cost of providing these deal sweeteners, but you should also consider that this is what it may take to entice a buyer now and avoid having to make a price reduction (often times for more than the cost of the carrot you dangled.)
ATTRACT A CROWD
You ever go to Venice Beach or any other spot for that matter and there is a crowd huddled around? This creates excitement and lends itself to people becoming emotionally involved. So how do you bring that herd mentality to the friendly confines of your home? Perhaps you have a home with an impressive array of fine art. There was a home that I had previewed once on my own and as it turns out, the owner is an artist and must have had at least thirty of her pieces of work on the walls. Don’t you think that if nice invitations were sent out offering some wine and cheese to go along with an art exhibit, it would generate some additional buzz surrounding the home? A function such as this encourages people to linger, socialize and take an active interest in the property.
Who doesn’t love a good party? Of course, you must make sure that the house lends itself to the type of party you’d like to throw and the underlying theme. Perhaps you wish to have an outdoor catered event if the backyard is an entertainer’s dream and the views are unparalleled. Clearly, you want your guests to feel comfortable and be able to imagine living there, or at least having such a great time so as to spread the word to their group of friends, all of which could be potential buyers.
GOING ONCE, GOING TWICE….SOLD!
While this may not be totally outside the box, auctions are still a relatively unknown avenue considered by many sellers. There are many variables to consider if you elect to go this route, but once again, the impetus behind this is to create buzz and have multiple buyers getting emotionally involved.
GOOD OLD FASHIONED KARMA BABY
When the traditional means of selling your property, or some of the ideas discussed above, aren’t working, it may be time for some of your superstitions, religious, or cultural beliefs to come into play. For example, in the Chinese culture, it is widely accepted that oranges bring good fortune. There are those spiritual folks who have buried statues of St. Joseph in the yard to help facilitate a sale. I’m sure there are plenty other items that represent good luck for you and if you are a believer in karma, then by all means give it a shot.
The ultimate goal is to expose your home to the highest amount of qualified buyers. The means with which you can accomplish this goal are endless and some of them are traditional, while others, such as some of the ideas explored herein, are more outside the box. A good train of thought when marketing the property to get it sold is “Do Whatever it Takes!”